|
ciAd Online Survey is a list of research instruments (e.g.
online survey questionnaire, experimental stimuli, etc.), which
are parts of previous and ongoing research projects of the Center
for Interactive Advertising (ciAd).
| Date |
Research
Projects |
|
2000. |
Locus
of Control and Interactive Advertising |
|
A
paper presented at the 2001 Annual Conference of the American
Academy of Advertising in Salt Lake City, Utah, in March 2001,
by Dongyoung Sohn and John D. Leckenby |
|
Online
Survey Questionnaire |
| |
|
|
2000. |
How
Media Directors Traditional and Interactive Media Planning |
|
A
paper presented at the 2001 Annual Conference of the American
Academy of Advertising in Salt Lake City, Utah, in March 2001,
by Hyo-Gyoo Kim and John D. Leckenby |
|
Online
Survey Questionnaire |
| |
|
| 2002. |
Social
Dimensions of Interactivity
|
|
A
paper presented at the 2001 Annual Conference of the American
Academy of Advertising in Jacksonville, Florida.
by Dongyoung Sohn and John D. Leckenby |
|
Online
Survey Questionnaire |
| |
|
| 2002. |
The Role of Expected Interactivity in Interactive Ad Processing |
|
A
working paper
by Dongyoung Sohn, John D. Leckenby, and Joonhyung Jee |
| |
Online
Survey Questionnaire |
|
