Section
1.
Regarding your general experiences on the Internet, how
would you rate each of the following?
1. I have
control over my navigation while surfing the Web.
2. I have
control over the content of the Web that I want to see.
3. I have
total control over the pace of my visit to Web site.
4. On
the Web, I can communicate with companies directly for further questions
about the companies or their products.
5. Web
sites have the ability to respond to my specific requests quickly and
efficiently.
6. On
the Web, I can communicate in real-time with other customers who share
my interest in the product.
7. On
the Web, I can have a personal conversation with a sociable, knowledgeable
and warm representative from the company.
8. I feel
the Web is like talking back to me while interacting with it.
9. Information
on the Web is personally relevant and interesting to me.
Section 2.
The Internet
facilitates our daily interpersonal communication beyond time and spatial
restrictions. Think
about five people
with whom you most frequently interact primarily over the Internet (e.g.
e-mail, instant messenger, Web discussion board, etc.), and who are
most likely to exchange with you a variety of market information, such
as new products, sales, discount stores, and so on.
1) Information
about network members
Please
identify them with their first names, initials or nicknames in the table
below. Also, please rate the extent to which you exchange market information
with each of them and how close s/he is to you.
|
No.
|
Name
(e.g. David, RP.)
|
How
frequently do you provide each person with market information
over the
Internet?
|
How
frequently do you receive market information from each person
over the
Internet?
|
How
close is each person to you?
(Personal relationship with you, not a physical distance)
|
|
1
|
|
|
|
|
|
2
|
|
|
|
|
|
3
|
|
|
|
|
|
4
|
|
|
|
|
|
5
|
|
|
|
|
2) Relationships
between network members
The persons you identified above may or may not know
each other. In the following table, please rate the
extent to which the persons in each pair are close to each other. If
the persons in each pair do not know each other, please do not answer
the question.
If
the pairs don't know each other, please DO NOT answer the question.
|
Pairs
|
Are
they close with each other?
(Relationship between them,
not a physical distance)
|
|
1
and 2
|
|
|
1
and 3
|
|
|
1
and 4
|
|
|
1
and 5
|
|
|
2
and 3
|
|
|
2
and 4
|
|
|
2
and 5
|
|
|
3
and 4
|
|
|
3
and 5
|
|
|
4
and 5
|
|
Section
3.
In the following, please indicate how you perceive yourself.
1. I like introducing
new brands and products to my friends.
2. I like helping
people by providing them with information about many kinds of products.
3. People ask me
for information about products, places to shop, or sales.
4. If someone asked
where to get the best buy on several types of products, I could tell
him or her where to shop.
5. My friends think
of me as a good source of information when it comes to new products
or sales.
6. Think about
a person who has information about a variety of products and likes to
share this information with others. This person knows about new products,
sales, stores, and so on, but does not necessarily feel he or she is
an expert on one particular product. How well would you say that this
description fits to you?
Section 4.
In the following, please indicate how you perceive yourself.
1. I really
enjoy a task that involves coming up with solutions to problems.
2. I would
prefer a task that is intellectual, difficult, and important to one
that is somewhat important but does not require much thought.
3. I am
usually tempted to put more thought into a task than the job minimally
requires.
4. I am
hesitant about making important decisions after thinking about them.
5. I appreciate
opportunities to discover the strengths and weaknesses of my own reasoning.
6. I prefer
watching educational to entertainment programs.
7. I think
best when those around me are very intelligent.
8. I prefer
my life to be filled with puzzles that I must solve.
9. I enjoy
thinking about an issue even when the results of my thoughts will have
no outcomes on the issue.
10. I
would prefer complex to simple problems.
Section
5.
In
the next section, you will be asked to visit a "Digital Camera"
manufacturer's web site. Before you do that, please indicate how you
perceive a digital camera.
To me a digital camera is:
<PART
II>
IMPORTANT
INSTRUCTION: Please visit the following link. In a separate pop-up
window, you will be shown a digital camera manufacturer's web
site. Please get as much information on the digital camera as
you can get on the site. After you feel you know much about the
product, close the manufacturer's web site, and please answer
the following questions.
URL:
[http://fingerpainting.new21.net/sohn/H/E-20N_H.htm]
Section
6.
Please
answer the following questions for the Web site you just saw by checking
where your thoughts and opinions fall.
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