Dongyoung Sohn Doctoral Student and Dr. John D. Leckenby Professor and Everett D. Collier Centennial Chair in Communication Department of Advertising College of Communication The University of Texas at Austin
This online survey is a part of an academic research project about the relationships between Internet usage behavior and social issues. All information you provide will be kept confidential and used for research purposes only. It will take around 10 minutes for you to complete this questionnaire. We would greatly appreciate your time in helping with this research project. If you provide your email address at the end of the questionnaire, we will be happy to send you the results of our study.
1. How much time do you spend in surfing the Web?
2. Where do you most often access the Internet?
Home Work Place Public Stations Others
3. What do you primarily use the Web for?(choose one)
4. Which one of the following media do you use primarily for gathering information?
5. How often have you transacted with an Internet retailer in the past twelve months?
Section 2. Your Views on the Internet in general
1. I feel comfortable with finding product information using the Internet
2. I am in control of my navigation while surfing the Web
3. I always have some control over the content of the Web site that I want to see
4. I have total control over the pace of my visit to Web sites
5. I think many Web sites have the ability to respond to my specific questions quickly and efficiently
6. I can communicate in real time with others who share my interest on the Web
7. When using the Web, I often feel as if there were counterparts of interactions
8. I perceive the Web to be sensitive to my needs in general
9. While surfing the Web, I am always aware of where I am
10. The Web always gives back to me positive outcomes
11. I feel comfortable to express my feelings and opinions on the spot through email
Section 3. Attitude toward Internet Advertising in general
1. I often consult people to help choose the best alternative available from a product class.
2. If I want to be like someone, I often try to buy the same brands that they buy.
3. It is important that others like the products and brands I buy.
4. To make sure I buy the right product or brand, I often observe what others are buying and using.
5. I rarely purchase the latest fashion styles until I am sure my friends approve them.
6. I often identify with other people by purchasing the same products and brands they purchase.
7. If I have little experience with a product, I often ask my friends about the product.
8. When buying products, I generally purchase those brands that I think other will approve of.
9. I like to know what brands and products make good impressions on others.
10. I frequently gather information from friends or family about a product before I buy.
11. If other people can see using a product, I often purchase the brand they expect me to buy.
12. I achieve a sense of belonging by purchasing the same products and brands that others purchase.
1. I really enjoy a task that involves coming up with solutions to problems.
2. I would prefer a task that is intellectual, difficult, and important to one that is somewhat important but does not require much thought.
3. I am usually tempted to put more thought into a task than the job minimally requires.
4. I am hesitant about making important decisions after thinking about them.
5. I appreciate opportunities to discover the strengths and weaknesses of my own reasoning.
6. I prefer watching educational to entertainment programs.
7. I think best when those around me are very intelligent.
8. I prefer my life to be filled with puzzles that I must solve.
9. I enjoy thinking about an issue even when the results of my thoughts will have no outcomes on the issue.
10. I would prefer comples to simple problems.
Section 7. Demographic Information
1. What is your sex?
Male Female
2. How would you classify yourself?
Caucasian/White African American Asian/Pacific Islander Hispanic Other
3. Please indicate your current household income in U.S. dollars
Under $14,999 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $44, 999 Over $45,000
4. What is your age?
Under 20 21 - 25 26 - 30 31 - 35 36 – 40 Over 40
5. What is your current marital status?
Single Married Divorced/Separated Widowed Other
Thank you very much for your participation.
If you wish a copy of the results of this study, please provide your email address here: