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The
University of Texas at Austin is one of the first programs in advertising
to offer undergraduate and graduate (masters level) degrees with a
concentration in Interactive Advertising (IAd). This portion of the
Center for Interactive Advertising site offers information on these
degree programs and other ciAd activities at UT-Austin. This area
of ciAd also serves as a repository for two additional resources:
(1) Research generated by doctoral students in the Department of Advertising
which is related to interactive Advertising including conferences
papers and published articles; and
(2) Student work developed in conjunction with graduate seminar assignments
in various graduate courses offered at UT-Austin in the Department
of Advertising. |
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