The University of Texas at Austin is one of the first programs in advertising to offer undergraduate and graduate (masters level) degrees with a concentration in Interactive Advertising (IAd). This portion of the Center for Interactive Advertising site offers information on these degree programs and other ciAd activities at UT-Austin. This area of ciAd also serves as a repository for two additional resources:

(1) Research generated by doctoral students in the Department of Advertising which is related to interactive Advertising including conferences papers and published articles; and

(2) Student work developed in conjunction with graduate seminar assignments in various graduate courses offered at UT-Austin in the Department of Advertising.