Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision-Making seminar, each student developed a Website for diverse theories.

Web Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of a famous advertising practitioner.

An Historical Comparison of the Development of any traditional medium and the Internet WWW as Advertising Media
As a part of research projects in Interactive Advertising in Fall 2002, each student developed a Website on the similarities and differences between a traditional medium and the Internet WWW as Advertising Media.

External Communication Devices and Integrated Communication
As a part of class projects in Interactive Advertising seminar, each participant created a Web site regarding "External Communication Devices and Integrated Communication."

Interactive Advertising and External Communication Devices
As a part of class projects in Interactive Advertising seminar, each student created a Web paper regarding "The Relationship of Advertising and External Communication Devices."

Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision-Making seminar, each student developed a Website for diverse theories.

Web Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of a famous advertising practitioner.

Theories of How Advertising Works
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

The Challenges of Wireless Communication for Interactive Advertising
As a part of research projects in Interactive Advertising in Spring 2002, each student developed a Website to explore "Wireless Communication for Interactive Advertising."

Interactive Advertising and the Pocket PC Environment
As a part of class projects in Interactive Advertising seminar, each student created a Web paper regarding "Interactive Advertising and the Pocket PC Environment."

Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, students' papers on theories are published here.

Web Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of a famous advertising practitioner.

Theories of How Advertising Works
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

Proseminar in Advertising & Integrated Communication I
As a part of class projects in Proseminar in Advertising & Integrated Communication, each participant wrote an article about an important issue facing the field of advertising.  Their papers are published here.

Proseminar in Advertising & Integrated Communication II
As a part of class projects in Proseminar in Advertising & Integrated Communication, each participant constructed a Web Site on the Internet for the purpose of publishing a research article which would be suitable for an online journal for Advertising field.

Financial Challenges for Interactive Advertising on the WWW
As a part of class projects in Interactive Advertising seminar, each participant created a Web site on the Financial Challenges for Interactive Advertising on the WWW.

Advertising, Direct Marketing, and Integrated Marketing Communication on the Internet
As a part of class projects in Interactive Advertising seminar, each student created a Web paper regarding "Advertising, Direct Marketing, and Integrated Marketing Communication on the Internet".

Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, students' papers on theories are published here.

Web Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of a famous advertising practitioner.

Theories of How Advertising Works
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

The Future of Interactive Advertising on the WWW
As a part of class projects in Interactive Advertising seminar, each participant created a Web site on the Future of Interactive Advertising on the WWW.

The Advertising Message Forms on the WWW
As a part of class projects in Interactive Advertising seminar, each student invented a new form of interactive advertising. It is designed to take advantage of the upcoming "broadband communication age" characteristics of the WWW.

Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, students' papers on theories are published here.

Web Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of a famous advertising practitioner.

Theories of How Advertising Works
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

Quantitative & Data Base Methods in Advertising
As a part of class projects in Quantitative & Data Base Methods in Advertising Graduate Seminar, each participant developed a Web site which demonstrates quantitative model building using time series data.

Online Data Collection, Analysis and Advertising Management
As a part of class projects in Quantitative & Data Base Methods in Advertising Graduate Seminar, each participant developed a Web site which addresses the topic of "Online Data Collection, Analysis and Advertising Management."

The Broadband Developments on the WWW and Interactive Advertising
As part of class projects in Interactive Advertising seminar, each student wrote a paper on the Broadband Developments on the WWW and Interactive Advertising. They paid attention to the historical development of the WWW from commercial and noncommercial perspectives with respect to bandwidth and how this relates to the evolution of advertising on the web. Their papers are published here.

The Advertising Message Forms on the WWW
As a part of class projects in Interactive Advertising seminar, each student invented a new form of interactive advertising. It is designed to take advantage of the upcoming "broadband communication age" characteristics of the WWW.

Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, students' papers on theories are published here.

Web Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of a famous advertising practitioner.

Theories of How Advertising Works
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

Interactive Advertising and E-Commerce
As a part of research projects in Interactive Advertising in Spring 2000, each student developed a Website to probe the relationship between interactive advertising and e-commerce.

Innovative Thinking on Interactive Advertising
As a part of research projects in Interactive Advertising in Spring 2000, each student developed new formats of interactive advertising.

Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, students' papers on theories are published here.

Web Sites of Famous Advertising Practitioners
As a part of research projects in the Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of a famous advertising practitioner.

Theories of How Advertising Works
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

Proseminar in Advertising Studies for Doctoral Students
As part of class projects in Proseminar for Doctoral Students, each participant wrote an article in the format of Journal of Advertising.  Their papers are published here.

The Financial Future of Interactive Advertising
As a part of class projects in Interactive Advertising seminar, each student wrote a paper on the financial future of interactive advertising. Their papers are published here.

The Internet: Something Old + Something New in Communication
As a part of class projects in Interactive Advertising seminar, each student constructed a website exploring the Internet as both a new and old communication medium. Their websites are published here.

Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, students' papers on theories are published here.

Web Sites of Famous Advertising Practitioners
As a part of research projects in the Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of a famous advertising practitioner.

Theories of How Advertising Works
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

New vs. Old Media
As a part of class projects in Interactive Advertising seminar, each student wrote a paper on the similarities and differences between a traditional medium and the Internet.  Their papers are published here.

Innovative Thinking on Interactive Advertising
As a part of class projects in Interactive Advertising seminar, each student invents new formats of interactive advertising.

Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, students' papers on theories are published here.

Web Sites of Famous Advertising Practitioners
As a part of research projects in the Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of a famous advertising practitioner.

Theories of How Advertising Works
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

Advertising and Electronic Commerce
As a part of class projects in Interactive Advertising seminar, each student explores the relationship between advertising and electronic commerce and their papers are presented here.

Innovative Thinking on Interactive Advertising
As a part of class projects in Interactive Advertising seminar, each student invents new formats of interactive advertising.

Quantitative Model Building in Advertising & Social Science
As a part of class projects in Quantitative Methods in Advertising Graduate Seminar, each participant developed a Web site which demonstrates quantitative model building using time series data.

Advertising Theory
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, three selected student papers are presented.

Famous Advertising Practitioners
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant presented three advertising practitioners of his/her choice. Five selected student papers are presented here.

Web Audience Measurement
As a part of research projects in Interactive Advertising Graduate Seminar, each participant developed a Web site which deals with the issues of Web audience measurement.

Theories of Persuasive Communication & Consumer Decision Making
As a part of research projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each participant presents a theory of advertising, communication and consumer behavior.

Web Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each participant created a Web site of famous advertising practitioner.

Theories of How Advertising Works
As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

WWW Online Survey: Copytesting of Brand Advertising
As a part of the Advertising Research Graduate Seminar activities, students develop online survey questionnaires on the WWW.

Traces of Advertising Giants
Collective web sites of advertising men & women in history.

web.@advertising
Students' web sites on how to develop effective web advertising
[Please see what Advertising Age had to say about web.@advertising.]