Money can be made on the world wide web. Ecommerce sites such as amazon.com and ebay.com have become very profitable organizations practically overnight.

Company home pages have the power to market directly to the consumer while also instilling brand loyalty. Levi's instituted womenswire.com in 1996, a site devoted to informing women about issues that are pertinent to them such as the top one-hundred companies to work for if you are a woman. It is a well designed, intelligent site that is about instilling brand loyalty and brand awareness of Levis jeans for women.

Other company home pages such as the one for Pampers diapers that offer new mothers and fathers the opportunity to join the Pampers Club. The consumer gets a newsletter that has valuable coupons for money off of diapers, while Pampers gets important demographic information and the opportunity to encourage purchases of their brand of diaper.