Prepared for
Interactive Advertising Seminar
ADVf391K
June 21, 1999
Hyojin Kim
MA Candidate
Departemnt of Advertising
The University of Texas at Austin
This paper consists of five discussion parts, each of which presents:
The amount of revenues that Internet advertising has generated over the last few years (
Internet Advertising Revenues
);
Opposing perspectives on whether Internet advertising works or not (
Internet Advertising Works
,
Internet Advertising Doesn't Works
);
The economic viability of Internet advertising (
The Role of Advertising in the Economic Viability of the Web
); and
Future prospects on the Internet advertising (
Some Plausible Scenarios for the Future Internet Advertising
).
Sent comments to
hyojin@mail.utexas.edu
