Hopkins was not expected to be an advertising practitioner. However, he turned out to be a  milestone in advertising industry. What kind of  family he was from? What shed influences on his  later career? Please read this section to find  answers.

Hopkins invented several new ways to do advertising. What are those new ways? How did those ideas come up? Please read the five stories to understand Hopkins' contribution to the advertising industry.

Hopkins learned his philosophies from both his success and his failure. After reading this part, you will know what kind of mistakes Hopkins had ever made; and what kind of lessons he learned from those mistakes.

After thirty-five years in the advertising industry, Hopkins summarized his experiences in two words - "scientific advertising". Hopkins believed that advertising was based on fixed principles and performed according to  fundamental laws. In this section, his principles are provided as quotations from his book --   "Scientific Advertising."

Five of Hopkins' sample works are provided in this part. The story behind each advertisement is also offered for your reference. Also, please find some clients that Hopkins had ever worked for.