2. Mother

With a Scotch mother, Hopkins gained a lot of qualities such as thrift, caution, intelligence, ambition, and energy. His mother taught him how to cherish every penny, both his own and other fellows'. So he learned to spend money carefully, both as owner and trustee. From his mother, he also learned to work hard. He mentioned in his book - My Life in Advertising, that "I can scarcely remember an hour, night or day, when my mother was not as work." In his later years, he followed exactly the example his mother set decades ago and he even regard "work" as a hobby. As he said in his autobiography My life in advertising: "I love work as other men love play." "I came to love work as other men love golf. I love it still. Many a time I beg off from a bridge game, a dinner, or a dance to spend the evening in my office. I steal away from week-end parties at my country home to enjoy a few hours at my typewriter."

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