2. First Event (2)

The cake was decorated magnificently and was as high as a room. The announcement about the cake was inserted in the Sunday newspaper on the very day before the opening. It was indeed a success. The street before the store was crowded by people from the whole city who came to see the "biggest cake in the world". In addition, during the next week, 105,000 people were allowed to climb four flights of stairs to that cake and got a sample of the cake. Furthermore, prizes were granted to those persons who offered the nearest guess about the weight of the cake under the prerequisite that every guesser bought a pail of the Cotosuet. Through this event, Cotosuet was placed on a profit-paying basis in Chicago. And the Swift & Company gained many thousands of users.

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