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As a part of research projects in Interactive Advertising in Spring 1999, each student developed a Website to compare and contrast a traditional medium and the Internet.

 

Advertising on Television vs. Internet

by Jennifer Burke

 

Traditional Media vs. New Media

by Yao-Sin Cheng

 

Internet vs. Magazine Advertising

by Alex Ivanov

 

Radio and the Internet

by Joohwan Kim

 

Internet and Newspaper

by Byung-Kwan Lee

 

Magazine and Internet

by Jung Ha Lee

 

Historical Perspectives on Internet and Radio

by Jung-Gyo Lee

 

Advertising on Cable TV and Internet

by Li-hsueh Lin

 

Radio and Internet

by Gabriel Manzano

 

Cable TV and Internet

by Chan Yun Yoo

 

Insight into the Future of Advertising

by Tai Woong Yun



Advisor: John D. Leckenby
Department of Advertising
The University of Texas at Austin