Attitude Theory: The References
1. Ajzen, I. and M. Fishbein, Understanding attitudes and predicting social behavior. Englewood, Cliffs, N.J.: Prentice-Hall (1980).

2. Albrecht, S.L. and K.E. Carpenter, "Attitudes as Predictors of Behavior Versus Behavior Intentions: A Convergence of Research Traditions." Sociometry 39 (1976); 1-10.

3. Berger, I.E., and A.A. Mitchell, "The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship." Journal of Consumer Research 16 (1989); 269-79.

4. Bettman, J.R., N. Capon, and R.J. Lutz, "Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity." Journal of Consumer Research 1 (1975); 1-15.

5. Cooper, J. and S.J. Scher, "When Do Our Actions Affect Our Attitudes?" Persuasion (1994); 95-111.

6. DeFleur, M.L., and F.R. Westie, "Attitude As A Scientific Concept." Social Forces.

7. Dube, L., A. Chattopadhyay, and A. Letarte, "Should Advertising Appeals Match The Basis of Consumers' Attitudes?" Journal of Advertising Research (1996); 82-9.

8. Erdley, C.A. and P.R. D'Agostino, "Cognitive and Affective Components of Automatic Priming Effects." Journal of Personality and Social Psychology 54, (1988); 741-47.

9. Festinger, L. and J.M. Carlsmith. "Cognitive consequences of forced compliance." Journal of Abnormal and Social Psychology 58 (1959); 203-11.

10. Fishbein, M. and I. Ajzen, Belief, Attitudes, Intention and Behavior: An Introduction to Theory and Research. Reading, Mass.: Addison-Wesley (1975).

11. Greenwald, A.G., M.R. Banaji, L.A. Rudman, S.D. Farnham, B.A. Nosek and M. Rosier, "Prologue to a Unified Theory of Attitudes, Stereotypes, and Self-Concept." Feeling and thinking: The role of affect in social cognition and behavior, ed. J.P. Forgas. New York: Cambridge UP (1998).

12. Greenwald, M., and J. P. Katosh, "How To Track Changes In Attitudes."

13. Kiesler, C.A., R.E. Nisbett, and M.P. Zanna, "On inferring one's belief from one's behavior." Journal of Personality and Social Psychology 19 (1969), 321-27.

14. Lindesmith, A.R. and A. Strauss, Social Psychology. New York: Dryden (1956).

15. Lutz, R.J., "Affective and Cognitive Antecedents of Attitude toward the Ad: A Conceptual Framework." Psychological Processes and Advertising Effects, ed. L. Alwitt and A. Mitchell. Hillsdale, N.J.: Eribaum (1985); 45-63.

16. Muehling, D.D., "An Investigation of Factors Underlying Attitude-Toward-Advertising-In-General." Journal of Advertising 16 (1987); 32-40.

17. Nelson, PowerPoint slides, http://www.usu.edu/%7Ebusadmin/hartman2/CH07/ .

18. Ostrom, T.M, C.F. Bond, J.A. Krosnick, and C. Sedikides, "Attitude Scales: How We Measure the Unmeasurable." Persuasion (1994); 15-42.

19. Phelps, J. and E. Thorson, "Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad-Brand Relationship," Advances in Consumer Research 18 (1991); 202-9.

20. Regan, D.T. and R. Fazio, "On the consistency between attitudes and behavior: Look to the method of attitude formation." Journal of Experimental Psychology 13 (1977); 28-45.

21. Rosenberg, M.J., "Cognitive structure and attitudinal affect." Journal of Abnormal and Social Psychology 22 (1956); 367-72.

22. Rosenberg, M.J., "Hedonism, inauthenticity, and other goads toward expansion of a consistency theory." Theories of Cognitive Consistency: A Source Book. Chicago: Rand-McNally (1968).

23. Sandage, C.H. and J.D. Leckenby, "Student Attitudes Toward Advertising: Institution vs. Instrument." Journal of Advertising 9 (1980); 29-45.

24. Sparks, P., and R. Shepherd, "Self-Identity and the Theory of Planned Behavior: Assessing the Role of Identification with 'Green Consumerism'." Social Psychology Quarterly 55 (1992); 388-99.

25. Vigneron, F. and L.W. Johnson, "A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior," Academy of Marketing Science Review (1999); http://www.amsreview/org/amsrev/theory/vigneron01-99.html.

26. Warner, L.G. and M.L. DeFleur, "Attitude as an interactional concept: Social constraint and social distance as intervening variables between attitudes and actions." American Sociological Review 34 (1969); 153-69.

27. Warshaw, P.R., and C. Droge, "Economic Utility Versus The Attitudinal Perspective of Consumer Choice." Journal of Economic Psychology 7 (1986); 37-60.

28. Wicker, A.W., "Attitudes vs. actions: The relationship of verbal and overt behavior responses to attitude objects." Journal of Social Issues 25 (1969); 41-78.

29. Zanna, M.P., J.M. Olson and R.H. Fazio, "Attitude-behavior consistency: An individual difference perspective." Journal of Personality and Social Psychology 38 (1980); 432-40.


Next - The Overview - The Introduction - The Psychological Spectrum - The Relationships - The Economic Realm - The Conclusion - The Resources - The Contacts - The Author

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