Attitude Theory: Its Role in the Economic Realm
Today's advertising industry is responsible for some of the best creative work seen throughout the history of the industry. However, although creativity contributes to a large and important part of the success of advertising, two of the most crucial functions of advertising are to
Meeting the needs of consumers directly coincides with the above functions. In order for advertising to be successful, both the advertisers' and the consumers' needs must be met.
Marketers therefore must be able to:
Next - The Overview - The Introduction - The Psychological Spectrum - The Relationships - The Economic Realm - The Conclusion - The Resources - The Contacts -The Author