Aristotle’s belief that ethos was superior to other forms of proof should act as a wake-up call to the advertising industry to re-examine the ways they establish credibility. The use of celebrity spokespersons may add to the glamour of a brand, but it does little to help bolster a company’s integrity or honesty. Additionally, agencies must take special care when creating messages to ensure that the company’s credibility is not put at risk. The advertising industry will probably always be ranked with politicians and used-car salespersons when it comes to trustworthiness. However, with a little work, perhaps we can keep our clients from joining our lowly position.