Advertising Age (1964), “E. E. Calkins, 96, Giant of Creative Advertising, Dies,” (October 12), 35 (41), 19.
Calkins, Earnest Elmo (1922), The Advertising Man, New York, NY: Charles Scribner’s Sons.
Calkins, Earnest Elmo (1924), “Louder Please!” The Autobiography of a Deaf Man, Boston, MA: The Atlantic Monthly Press.
Calkins, Earnest Elmo (1928), Business the Civilizer, Boston, MA: Little, Brown, and Company.
Calkins, Earnest Elmo (1929a), Advertising, Chicago, IL: American Library Association.
Calkins, Earnest Elmo (1929b), Teach Advertisers to Select Advertising Agencies – Not Plans, New York, NY: The Currier Press.
Calkins, Earnest Elmo (1930), “Now Is the Time to Advertise,” in The Review of Reviews, Vol. 81, Albert Shaw, ed., New York, NY: The Review of Reviews Corporation, 52-56.
Calkins, Earnest Elmo (1932), “What Consumer Engineering Really Is,” in Consumer Engineering A New Technique for Prosperity, Roy Sheldon and Egmont Arens, New York, NY: Harper & Brothers, 1-14.
Calkins, Earnest Elmo (1934), Care and Feeding of Hobby Horses, U.S.A.: The Maple Press.
Calkins, Earnest Elmo (1937), They Broke the Prairie, New York, NY: Charles Scribner’s Sons.
Calkins, Earnest Elmo (1941), Amateur Journalism, New York, NY: The New York Public Library.
Calkins, Earnest Elmo (1946), Annals of an Adman “and hearing not--,” New York, NY: Charles Scribner’s Sons.
Calkins, Earnest Elmo and Ralph Holden (1912), Modern Advertising, New York, NY: D. Appleton and Company.
Dana, John Cotton (1928), “The Literature of Business,” in Business the Civilizer, Earnest Elmo Calkins, Boston, MA: Little, Brown, and Company, v-viii.
“Earnest Calkins, Ad Pioneer, Dead,” Obituary, New York Times (October 6, 1964a), p. 1.
“Earnest Calkins, Ad Pioneer, Dead,” Obituary, New York Times (October 6, 1964b), Section L+, p. 39.
Kaul, Arthur J. (1994), “Earnest Elmo Calkins (March 25, 1868--October 4, 1964),” in The Ad Men and Women A Biographical Dictionary of Advertising, Edd Applegate, ed., Westport, CT: Greenwood Press, 93-98.
Marchand, Roland (1985), Advertising the American Dream Making Way for Modernity, 1920-1940, Berkeley, CA: University of California Press.
Mayer, Martin (1991), Whatever Happened to Madison Avenue? Advertising in the ‘90s, Boston, MA: Little, Brown and Company.
Pitkin, Walter B. (1934), “Introduction,” in Care and Feeding of Hobby Horses, U.S.A.: The Maple Press, vii-viii.
Sheldon, Roy and Egmont Arens (1932), Consumer Engineering A New Technique for Prosperity, New York, NY: Harper & Brothers.
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