As a part of class projects in Theories of Persuasive Communication and Consumer Decision Making in Fall 1999, each seminar participant developed his/her own theory of how advertising works.
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As a part of class projects in Theories of Persuasive Communication and Consumer Decision Making in Fall 1999, each seminar participant developed his/her own theory of how advertising works.
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Advisor: John D. Leckenby
Department of Advertising
The University of Texas at Austin
