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Samples of Charles Saatchi's copywriting From his early days at Collett Dickenson Pearce: Ads for London department (Selfridge's) store (circa 1967) Ad1: "A warning for under-12s: Be on your guard when your parents volunteer a trip to Selfridge's toy department. It could be a bribe to get you inside our barber shop." Ad2: "The most valuable things shoplifters get off with in Selfridge's are the girls on the cosmetic counter."
Ad for Ford Zodiac: (as a car the Ford Zodiac was a disaster) "Parking is a lot of fun, especially
afterwards Ad for Cortina (a car): "They appear the same, but disappear differently."
From the early days at Cramer/Saatchi (circa 1970): Ad for Health Education Council to promote contraception among young people (See Ad): Visual: Pregnant Man copy: "Would you be more careful if it was you that got pregnant?" (This ad created a buzz in London when it ran.) Anti-smoking Ads for Health Education Council: Ad 1: visual: hand holding saucer with stream of brown liquid being poured into it copy: "No wonder smokers cough." below that: "the tar and discharge that collects in the lungs of a smoker." (Legend has it that this ad caused an Editor from one of the dailies to reduce from 30 cigarettes a day to 2 when he saw the ad.) Ad 2: visual: a stained hand being scrubbed by a nailbrush copy: "You can't scrub your lungs clean." Ad for Health Education Council to promote food safety (See Ad): "This is what happens visual: plate of food (source 8) |
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