Dr. Leckenby's
Theories of
Persuasive Communication
Graduate Seminar
Absolute Home
Introduction
Literature Review
Big Bang of 1957
Glory Days
A Crack in the China
CDT Research Today
CDT Principles in Advertising
Table 1
Sample Ads 1 and 2
Sample Ad 3
Sample Ad 4
Conclusion
Bibliography
Please send comments to:
emb03@aol.com
An Exploration of the Dynamics of
Cognitive Dissonance Theory in
Advertising Messages
By Elaine Blakeman
