Home

Introduction

Literature Review

Big Bang of 1957

Glory Days

A Crack in the China

CDT Research Today

CDT Principles in Advertising

Table 1

Sample Ads 1 and 2

Sample Ad 3

Sample Ad 4

Conclusion

Bibliography

Please send comments to:
emb03@aol.com

 

Bibliography

Journals

1. Aronson, Elliot, "Back to the future. Retrospective review of Leon Festinger's -- A Theory of Cognitive Dissonance, American Journal of Psychology, (1997) 110(1) pp. 127-137, Spring.

2. Brock, Timothy, C. and Joe. L. Balloun, "Behavioral Receptivity to Dissonant Information," Journal of Personality and Social Psychology, (1967) 6(4), pp. 413-428.

3. Elkin, Roger, A. and Michael R. Leippe, "Physiological Arousal, Dissonance, and Attitude Change: Evidence for a Dissonance-Arousal Link and a 'Don't Remind Me' Effect," Journal of Personality and Social Psychology, (1986) 51(1), pp. 55-65.

4a. Pallak, Michael S., and Thane S. Pittman, "General Motivational Effects of Dissonance Arousal," Journal of Personality and Social Psychology, 1972, v.21, n3, p.349-358.

4. Severin and Tankard, "Cognitive Consistency and Mass Communication," in Severin and Tankard, Communication Theories, 4th edition, pp. 159-177.

5. Zajonc, "The Concepts of Balance, Congruity and Dissonance," Public Opinion Quarterly, 24, (1960), pp. 280-296.

Books

6. Aronson, Elliot, "Dissoance Theory: Progress and Problems," Theories of Cognitive Consistency: A Sourcebook, Rand McNally and Co., (1968) pp. 5-27.

7. Aronson, Elliot, Thomas Chase, Robert Helmreich and Ronald Ruhnke, "Feeling Stupid and Feeling Guilty - Two Aspects of the Self-Concept Which Mediate Dissonance Arousal in a Communication Situation," Readings About the Social Animal, W.H. Freeman and Co., publishers, (1981) 3rd ed., chap 11, pp. 154-167.

8. Brehm, Jack, W. and Robert A. Wicklund, Perspectives on Cognitive Dissonance, Lawrence Erlbaum Associates, publishers, (1976) pp. 86-97, 254, 260, 285.

9. Festinger, Leon, A Theory of Cognitive Dissonance, Row, Peterson and Co., publishers, (1957) pp. 9-14.

10. Festinger, Leon, "Cognitive Dissonance," Readings about the Social Animal, W.H. Freeman and Co., publishers, (1981) 3rd ed., chap. 10, pp.139-153.

11. Harmon-Jones, Eddie and Judson Mills, eds, Cognitive Dissonance: Progress on a Pivotal Theory in Social Psychology, American Psychological Association, publishers (1999), pp. 27, 40, 387.

Papers

12. Forsyth, Alfred, G., Altermatt, Ellen, R., Forsyth, Peggy D., "Humor, Emotional Empathy, Creativity and Cognitive Dissonance," (1997).

Websites

www.adcritic.com

www.adage.com

 

THE END