• Topic Consistency between Adweek and the Journal of Advertising

                                by Kristen Earnhart

• A Typology of Online Positioning Strategies among Creative Programs

                                by Glenn Griffin

• Users' Attitudes toward Web Advertising

                                by Seokmin Hong

• Global Trends among Advertising Agencies in the 1990s

                                by Jaeseok Jeong

• 7th Grade Social Studies: Solicitors Welcome

                                by Suzanne Kalar

• Clustering Web Users

                                by Hyogyoo Kim

• Online Shopping Behavior

                                by Sejin Lee

• Measuring the Effectiveness of Place-Based Media

                                by Pei-fen Li