As a part of research projects in Theories of Persuasive Communication and Consumer Decision Making in Fall 1998, each seminar participant created a Web site of a famous advertising practitioner.

• William Bernbach

• Leo Burnett

• John Caples

• Howard Gossage

• David Ogilvy (1)

• David Ogilvy (2)

• Olivero Toscani

• Helen Resor

• Rosser Reeves

• Daniel Starch

• Luke Sullivan

• Robert White