Ogilvy's List of Six Giants who invented modern advertising:
By confining my selection of giants to those who are dead, I avoid the embarrassment of choosing among my partners - and my contemporaries in other agencies. What, if anything, did these six giants have in common? All six of them were American. All six had other jobs before hey went into advertising At least five were gluttons for work and uncompromising perfectionists. Four made their reputations as copywriters. Only three had university degrees.
- David Ogilvy
I make my men so good that I can't keep'em.
- Albert Lasker 1880-1952
The secret of my success is my ability to attract exceptionally able men and to treat them with so much respect that they never leave.
- Stanley Resor 1879-1962
The way we sell is to get read first.
- Raymond Rubicam 1892-1978
Isn't making ads the most fun you ever had in your life?
- Leo Burnett 1891-1971
Try to give each advertiser a becoming style. To create the right individuality is supreme accomplishment.
- Claude Hopkins 1867-1932
The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.
- Bill Bernbach 1911-1982