Ogilvy's List of Clients:
Avoid clients whose ethos is incompatible with yours.
- David Ogilvy
1950: Guinness
Wedgwood
1952: British Travel Association
Hathaway Shirts
Helena Rubenstein
1953: Schweppes
Unilever
1954: Puerto Rico
1955: Campbell Soup
Melville Shoe
Stueben Glass
1956: Pepperidge Farm
1957: Armstrong Cork
Seagram
1959: General Foods
Rolls-Royce
1960: Bristol Myers
1962: KLM Royal Dutch
1964: American Express
IBM
Sears Roebuck
1965: General Dynamics
Morgan Guaranty
1966: Gillette
Merck
1967: Merrill Lynch
1968: Hershey
Owens Corning Fiberglass
1969: French Government Tourist Office
Menley & James
1970: Avon
National Distillers
1974: Chesebrough Ponds
S.C. Johnson
Union Carbide
1979: Kimberley Clark
Smith Barney
1982: Hallmark Cards
1984: Duracell
1985: Shering
Squibb
Time/Life
1987: Colonial Williamsburg
1988: Ford
1993: Jaguar
1994: IBM
1995: Kodak