Uses and Gratifications Theory

  • History

  • Uses and Gratifications:  Evolving

  • Uses and Gratifications:  Building a Theory

  • Uses and Gratifications:  Elements

  • Uses and Gratifications:  Problems

  • Uses and Gratifications:  Current relevance

  • Uses and Gratifications:  Recent studies

  • Sources

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    Produced by Nathan T. Hamilton for Theories of Persuasive Communication & Consumer Decision Making, ADV 382J, Dr. John D. Leckenby -- September 30, 1998