References


On-Line:

http://adage.com/news_and_features/ad_review/archives/ar19980629.html

http://adage.com/news_and_features/ad_review/images/19hol4.jpg

http://uts.cc.utexas.edu/~grantj/apsurvey/

http://www.fallon.com

Print:

     Ad Age, October 26, 1998. p. 24.

     Fortini Campbell. The Account Planning Revolution. p. 159-188.

     Fortune. November 9, 1998. p. 53, 94-95.

     GQ.  Novemember 1998. p. 359.

     Spin.  November 1998. p. 56, 69.

     Sullivan, Luke (1998).  "Hey, Whipple, Squeeze This: A Guide to Creating Great
        Ads"  New York: Adweek Books (John Wiley & Sons, Inc.). p. 27-29.

Interview:

     October 30, 1998.   Phone interview with Rob White.

Electronic:

     Interview questions administered via fax and e-mail.


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