)".
2.
Another example of selective exposure comes from Wolfinger (et al., 1964),
he studied the composition of audiences at a Christian anti-Communist crusade
organized and controlled by politically conservative white Protestants.
"Over 75 percent of the audience was found to be Protestant; 66 percent
were Republican (only 8 percent were Democrats); and only a "handful" were
nonwhite. In political, religious, and racial features the audience
grossly misrepresented the composition of the local neighborhood and the
surrounding communities
(
)".
3.
"Social scientists agree that people who hold attitudes compatible with
those presented in a given message often will be more likely to expose
themselves to that message than audience members with differing attitudes.
This correlation between attitude and exposure has been demonstrated in
a multitude of setting. Near twice as many Republicans as Democrats
were found to have viewed a Republican candidate's telethon during the
1958 California gubernatorial race, for example. The classic studies
of voters and mass communication in Erie county, Ohio, and Elmira, New
York, also demonstrated the relationship. In the 1940 Erie county
study, about two-thirds of the respondents who did not change their voting
intention during the campaign were exposed predominantly to materials favoring
their side ( 
)."