"The process of remembering only a small portion of what a person is exposed to (
)."
1.
Wells, William, Burnett, John and Moriarty, Sandra:
"The process of remembering only a small portion of what a person is exposed
to (
)."
2.
Zaltman, Gerald and Wallendorf, Melanie:
"Selective retention occurs when a person remembers some messages and forgets
others ( 
)."
3.
Bittner, John R.:
"Selective retention is the same as selective remembering. We selectively
retain or remember communication that we perceive as having certain qualities
( 
)."
4.
Britt, Steuart Henderson:
"According to the principle of selective retention, people are more likely
than not to retain affective stimuli and associated responses. Affective
stimuli and associated responses that are incongruent with a person's attitudes
and opinions are less easily retained ( 
)."
