1.
Zaltman,
Gerald and Wallendorf, Melanie:
"Selective attention is the process which occurs when a person listens
to or watches some messages and ignores others (
)."
2.
Britt, Steuart Henderson:
"Selective attending refers to the choosing of a smaller number of stimuli
from a larger array of stimuli in the environment (
)."
3.
Silverman, Julian:
"Selectiveness of attention refers to responses which determine which elements
in a stimulus field exert a dominant influence on the perceiver (
)."
4.
Wilkie, William L.:
"While selective exposure vastly reduces the range of stimuli available
to a person, it does not decide which remaining stimuli will be perceived.
This is determined by selective attention (
)."