1.
Runyon, Kenneth E.:
"A process through which we make sense out of the world (Runyon,
1977)."
2.
Zaltman, Gerald and Wallendorf, Melanie:
"The process of giving meaning to stimuli is referred to as perception
(
)."
3.
Wells, William, Burnett, John and Moriarty, Sandra:
"Perception is the process by which we receive information through our
five senses and assign meaning to it (
)."
4.
Markin, Rom J. Jr.:
"Perception is a complex process by which people select, organize, and
interpret sensory stimulation into a meaningful picture of the world (Markin,
1974)."
5.
Wilkie, William L.:
"In a broad sense, the topic of perception is concerned with the translation
from the external, physical world to the internal, mental world that each
of us actually experiences." "There are three basic functions that
are contained in the definition of perception: sensing a stimulus in the
external world; selecting and attending to certain stimuli and not others;
and interpreting the stimuli and giving them meaning (
)."
6.
Forgus, Ronald H. and Melamed, Lawrence E.:
"The way the individual gains knowledge about his environment in this quest
for adaptive behavior is of prime importance. The gaining of such
knowledge necessitates the extraction of information from the vast array
of physical energy which stimulates the organism's senses. Only those
stimuli which have cue value, i.e., which trigger some kind of reactive
or adaptive action from the individual, should logically be called information.
For our purposes, perception will be defined as the process of information
extraction (
)."