So you've made it this far. Nice work. My guess, then, is that you are interested in mass communication theory. Welcome. Grab a cup of coffee and make yourself at home - there's much to do and see here. The purpose of this site is to shed light on the communication theory known as functional theory. Within this site you will find several topics of discussion:
Katz and Lazarsfeld and the Two-Step Flow
Opinion Leaders - Who Are They?
De Fleur and Social Interaction
Functional Theory and its Applications in Advertising
So if you're interested in learning more about functional theory, choose a subject above and dive in. The water's not too deep, and not too rough, so anyone can swim.
If you really don't feel like exploring the world of functional theory, that's O.K. I can take it. There are other great sites about communication theory, and advertising in general, which can be accessed through the University of Texas Department of Advertising website.
If this floats your boat, click here.
