Before I tell you anything about who I am I want to take this time to acknowledge a few individuals for their help and list the sources and sites which made this site possible.

Thank you to:

Kimberly Paul

for her help with information gathering and contacts (Terry Kasdan) at the University of Illinois D'Arcy Collection in the Communications Library.

Katherine Rose

and the Reference staff at the Duke University JWT Archives.

Sources Cited

Fox, Stephen (1984). The Mirror Makers. New York: William Morrow & Co.

Mayer, Martin (1958). Madison Avenue, U.S.A. New York: Harper & Brothers.

Ogilvy, David (1983). Ogilvy On Advertising. New York: Vintage Books (1985).

Schwartz, Eugene (1966). Breakthrough Advertising. Englewood Cliffs, NJ: Prentice-Hall.

Woodward, Helen (1938). It's an Art. New York: Harcourt Brace.

Woolf, James Davis (1946). Advertising to the Mass Market. New York: Ronald Press.

Young, James Webb (1944). The Diary of an Ad Man. Chicago: Advertising Publications.

Young, James Webb (1963). How to Become an Advertising Man. Chicago: Crain Books.

Young, James Webb (1959). "Mirror for a Lady," in The Role of Advertising, Charles Sandage, ed. (1960). Homewood, IL: Richard D. Irwin.

Young, James Webb (1940). A Technique for Producing Ideas. Chicago: Crain Communications (1975).

In addtion, the following sites were also consulted and sited:
Duke University JWT Archives.
D'Arcy Collection
J. Walter Thompson Corporate History


The Author

I am Martin Bimler, a Master's student at the Univertity of Texas at Austin in the Depatment of Advertising. It was especially great working on the James Webb Young project because I am an aspiring Copywriter. It was very reassuring to see that copywriters, like JWY, are expected to be knowledgable about the advertising industry and its practices. Too often there is a drive within the Creative realm of advertising which sells the sizzle and not the steak. Viva la strategy!

I will complete my degree in May of 1998, so if any of you people out there in front of a glowing radiation terminal would like to offer me a job ... E-mail Me! If you can't offer me a job, I would still appreciate suggestions for both my career in advertising and for this web site. I am still learning the technology, but I did write all of the HTML code myself, and used Illistrator 7.0 and Photoshop 4.0 to create the animated gif and image map.

I hope you enjoyed this site, and remember to think about everyone that has gone before in this industry; there are some messages they sold that we should all buy.




Click on the top center photo of JWY to see the introduction to this site.

The AAF Hall of Fame announcement shows how JWY influenced the industry and what his peers thought of him.

Neckties are just a few things sold by JWY; click to see some of the other work he produced.

Take a peek at the Diary that JWY kept and experience a bit of his wit and insight.

Visit JWY at his desk to find out how you too could become an Advertising Man.

Grab the latest issue of the Editor and Publisher to find out a bit about me, the editor and publisher, as well as the many places you can find more information on JWY.