"The head of the J. Walter Thompson agency is a non-stop mechanism.
His food and drink, his unremitting daily task, and the substance of his dreams is advertising" ( Fortune 1947, p.94).
Source: Fortune 1947, p.94
----Resor's philosophy of scientific research cited from a new client presentation book of the JWT advertising agency(Kreshel Fall 1990, p.84).
"Advertising must be scientifically prepared.
Nothing must be taken for granted. Neither suitability of the product for advertising, nor the market in which it should be sold, ... all must be determined through patient study and research and investigation."