______(1947), "J. Walter Thompson Company,"Fortune, 36, (November), 94-101, 202, 205-206, 210,212,214,216,218,220,226,228,230,233.
Fox, Stephen (1984), The Mirror Makers , New York: William Morrow and Company, Inc.
Keding, Ann Maxwell (1994), "Helen lansdowne Resor," in The Ad Men and Women - A Biographical Dictionary of Advertising, Edd Applegate, ed., West Port, CT: Greenwood Press, 262-271.
Kreshel, Peggy J. (1990), "John B. Watson at J. Walter Thompson: The Legitimation of "Science" in Advertising," Journal of Advertising , v.19, n.2 (Spring), p.49-59.
Kreshel, Peggy J. (1990) "The 'Culture' of J. Walter Thompson, 1915-1925," Public Relation Review, v.16, n.8, (Fall), p.80-93.
Presbrey, Frank (1968) History & Development of Advertising, New York: Greenwood Press.
______(1955), "Strouse Replaces Resor at J. Walter Thompson," Advertising Age, v.26,n.27(July 4th), 1, 8, 45.
American Association of Advertising Agencies. Sept. 8, 1997. http://www.commercepark.com/AAAA/
Ford Motor Company. 1997. http://www.ford.com/us/
Fortune. 1997. http://www.fortune.com
J. Walter Thompson Company. 1996. http://www.jwtworld.com
Kensicki, Linda Jean. Dr. John Watson. Dec. 7, 1996. http://uts.cc.utexas.edu/~kensicki/watson.html
Eastman Kodak Company. 1997. http://www.kodak.com
Mancillas, Luis R. Helen Resor's Home Page. 1996. http://uts.cc.utexas.edu/~pagina
Procter & Gamble. 1996. http://www.pg.com
Yale University. 1997. Http://www.yale.com
Smithsonian Institution
National Museum of American History Archives Center
The Museum of Broadcast Communications
The Museum of Television & Radio
| Resor's Philosophy | Resor and J. Walter Thompson | Resor's Life and Personality | Back to Introduction Page |