These sources were used in composing this website:
"Arkin Startles Fashion Ad Circles with Novel Cartoon Strip Campaign" (1956), Advertising Age (September 3), 27, 29.
"Capezio Extends 'Madness' with Stemwear Push" (1957), Advertising Age (December 9), 3, 36.
Johnson, Phyliss (1957), "Some People Can't - Hockaday People Can- Create 'Mad' Informal Ads," Advertising Age (March 11), 50-51.
Neuberger-Lucchesi, Roxanne E. (1994), "Margaret Hockaday," in The Ad Men and Women, Edd Applegate, ed., Westport, CT: Greenwood Press, 186-194.
"New Capezio Ads Hail Liberty from Conformity for All" (1961) Advertising Age (February 27, 1961), 1b.
"Offbeat Ad Can't Be Beat - If You Dig It: Hockaday" (1957) Advertising Age (November 25), 1,8.
Schuyler, Philip N. (1962), "When 2+2=5, Then Hockaday Is Adding," Editor and Publisher, (October 6), 17-19.
Tyler, William D. (1959), "Creativity May Raise Its Lovely Head." Advertising Age (December 28), 37.
Roxanne Neuberger-Lucchesi's work in The Ad Men and Women was an invaluable resource for this site. I highly recommend consulting that source for an excellent overview of Margaret Hockaday's life. She also cites some unpublished works by Hockaday that I was unable to locate, but would be most interesting to read as a supplement to both her chapter and this site.
To order a copy of this book, click here.
Only black and white versions of Hockaday's ads could be tracked down for this site. My apologies for the low image qualities, but they were taken from vintage issues of Advertising Age.
To visit Advertising Age in its most modern form, click here.
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This site was created by Sean Thompson for a graduate advertising seminar conducted by Dr. John Leckenby. Please visit some of the other sites created by members of this seminar. To do that, click here.
To check out the University of Texas Advertising department, click here.
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Thank you for visiting this site. I hope that it was useful to you in some way.
Any comments about this site should be directed to sthompson@mail.utexas.edu.
