Welcome to the website devoted to Margaret Hockaday, a pioneering woman who worked in the midst of the old-boys club of Madison Avenue. Within this site you will be able to trace the life of this "copywriter extrordinaire" from her early days as a writer for Marshall Field through to her founding of the creatively-driven Hockaday Associates, and beyond.

So hurry. The A - train is about to depart, and it's not often that seats are available for the journey to 1950s Manhattan. What are you waiting for?

Please select from the following destinations:

The Road to Success: The Early Years

A Little Shop at 58th and 2nd

And In Came the Clients

A Few Things About Offbeat Copy

Some Sources for Further Reading

Or to start the journey from the beginning, click here.