
Paula Green was born on September 18, 1927, in
Hollywood, California. Her father, Myron, was a Russian
emigrant who worked days and studied at night to become a
civil engineer. Her mother, Elizabeth Green, worked as an
executive secretary until Paula was born. The work ethic
demonstrated to her by her parents no doubt shaped her
successful career.
At a time when few attended college, especially women,
Paula Green worked her way through school. First
attending UCLA, then transferring to the University of
California at Berkeley.
Armed with a Bachelor's degree in English and her
secretarial skills, Green headed to New York to find a
job. At the suggestion of a friend, she took a job in
advertising. Her first job was as a secretary for the
sales promotion manager at Fawcett Magazines.
An early mentor, Hunter Snead, helped Green learn copy
and layout. By the time she left the magazine, she held
the position for which she once served as secretary.
From there Green moved to Grey Advertising, where she
worked as a sales promotion copywriter. Her career was
put on hold for several years with the birth of her son,
Joel.
Green returned to work as a copywriter for Seventeen
Magazine. Her work helped boost the young magazine's
image and tried to change to stereotypical perceptions of
young women at the time. After two years, having moved up
to Seventeen's promotion director, Green moved to L. C.
Gumbinner agency.
Paula Green notice the work that Doyle Dane Bernbach
was doing, and wanted to work there. She applied and was
hired as a copywriter. It was at DDB were she worked on
the famous Avis campaign and many others. She became a
group head at the agency and the first woman creative
management supervisor.
By the end of 1969, She had reached a position were
there was no where higher to go. She decided to leave to
start her own agency named Green Dolmatch. Green ran the
agency with her partner Murray Dolmatch and her husband.
After 8 years, the agency evolved into Paula Green
Advertising, Inc. At seventy, Paula Green is still at
work in her New York office.
Check the interview
section to learn more about Paula Green's long career.
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