CITATIONS
Books, Journals and
Articles
- American Institute of Public Opinion, The
Story behind the Gallup Poll (Princeton: 1957).
- Haskins and Kendrick, Successful Advertising
Research Methods (Lincolnwood, Illinois: NTC Business Books, 1993).
- Wells, Burnett and Moriarty, Advertising
- Principles and Practice, 3rd ed. (New Jersey: Prentice Hall,1995).
- Fletcher and Bowers, Fundamentals of Advertising
Research (Columbus, Ohio: Grid Publishing, Inc., 1979).
- McDaniel, Carl and Gates, Roger, Contemporary
Marketing Research, 3rd Ed. (Minneapolis: West Publishing Company,
1996).
- Ed. Applegate, Edd, The Ad Men and Women -
A biographical Dictionary of Advertising (London: Greenwodd Press).
- Ed. Block, Maxine, Current Biography -
Who's News and Why 1940 (New York: H W Wilson Company).
- Bartos, Rena, George Gallup: Mr. Polling,
Journal of Advertising Research, Feb-March 1986, v26, n1, p.21(5).
- Miller, Cyndee, Gallup brothers analyze
the research industry, Marketing News, 31(1): 2. 1997 Jan 6.
- The Economist, Dr. Gallup's finger
on America's pulse, Sep 27, 1997, v344, n8036, p.95(3).
- Anderson, George. M, Talking about religion:
An interview with George Gallup, Jr., America, Oct 26, 1996,
v175, n12, p.19(4).
- Biel, Alexander, Do you really want to
know?(how advertising works), Journal of Advertising Research,
March-April 1996, v36, n2, p.RC2.
- George Gallup. RIP. (obit.), National
Review, Aug 24, 1984, v36, p.17(1).
- Gallup influence still visible, Advertising
Age, Aug 2, 1984, v55, p.3(2).
Cybercitations
- "Gallup, George (Horace)." Britannica
Online. <http://www.eb.com:180/cgi-bin/g?DocF=micro/225/58.html>
[Accessed 15 October 1997]
- http://www.gallup.com
- http://esomar.nl/usa/3217.html
- http://www.night1.com/ini/2469.html
- http://ww.adage.com/dataplace/archives/dp126.html