This web page was created by Kimberly Smith, graduate student in the College of Communication, Department of Advertising, University of Texas at Austin. It fulfills part of a class requirement and is intended for educational purposes only.
Other graduate students also had to share their personal theory of how advertising works. If you would like to see what they had to say, you can get there by pointing your mouse here. By the way, you'll find lots of great stuff by other UT advertising students on the AdMedium site. Check it out!