This ad definitely tugs on the heart strings. It uses guilt to encourage people to make donations to those in need. I actually had tears in my eyes when I saw it for the first time. I think we all know of an older woman who has no money, lives alone, and doesn't eat three meals a day. It makes me feel guilty. You?
This ad uses humor all the way. And I think it's funny. I like the revamp of the famous portrait to make the point that the sauce comes in two styles, regular and chunky. Some purists may argue that it devalues and cheapens the original painting with its crass commercialism. But it's funny!