This Rolling Stones ad was successful in redeveloping the image of the famous magazine. For years, it was known as the magazine to read for the behind the curtain look of the entertainment and music scene. It became something of a dinasour, and lost the respect of its readers. The advertising campaign theme is something along the lines of "You can't judge a book by its cover." The ad shows how perception and reality differ, using the images of a few coins next to credit cards. The coins represent how people may perceive Rolling Stones, while the credit cards represent the actual magazine.
This adorable ad works by appealing to (most)women and their love of cute dogs. The subtle pun (Casual Hush Puppies) is a play on words, and is effective. They ran a campaign using the play on words approach and a really cute dog in each one. Here's another example from that campaign:
I like these ads, even though I wouldn't buy Hush Puppies shoes. But I'm not in their target market, so my opinion matters very little.
Harley Davidson motorcycles appeal to a unique group of people. Harley owners are old, young, rich, middle class, educated, not-so-educated, men, women, single, married, have kids, would never have kids... you get the idea. This ad also uses a play on words, and could be interpreted as a reference to sex. And Harleys are known for being sexy. Motorcycles in general have an innately sexual appeal to them. So the ad works by using an understated sex appeal.