| You need to get Adobe Acrobat FREE to view some of these papers below although some are in HTML format and do not require Acrobat Reader where noted. Papers in Acrobat PDF format are generally of better quality than those in HTML format. In order to view PowerPoint Animated Presentations, you need to get the FREE PowerPoint Animation Player and have Windows 95/NT [downloads automatically in IE 4.0]. The PowerPoint non-animated presentations run on all platforms and are in HTML format. |
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Interactive Information Processing, Copytesting and Technology Issues |
- Interactivity as a Measure of Advertising Effectiveness (HTML format)
to be presented at 99 Annual Conference of American Academy of Advertising, Albuquerque, New Mexico, September 1998,
by Chang-Hoan Cho and John D. Leckenby, 33 pp.[Note: Do not site without authors' permission.]
- A Comparative Analysis of Korean and U.S. Web Advertising (HTML format)
to be presented at 99 Annual Conference of American Academy of Advertising, Albuquerque, New Mexico, September 1998,
by Kyu-Won Oh, Chang-Hoan Cho and John D. Leckenby, 30 pp.[Note: Do not site without authors' permission.]
- Audience Processing of Advertising on the WWW: Applying ELM to the Internet
(PowerPoint HTML format)
A paper presented to the annual meeting of the American Academy of Advertising at Lexington, Kentucky (March 1998), by Chang-Hoan Cho
- Information Processing of Web Advertising: Modified Elaboration Likelihood Model
A paper presented to 1998 Convention of The Association for Education in Journalism and Mass Communication: August 5-8, 1998, by Chang-Hoan Cho
- How Advertising Works on the WWW: Modified Elaboration Likelihood Model
to be published in Journal of Current Issues and Research in Advertising, Volume 1 (Spring), 1999, by Chang-Hoan Cho
- Copytesting of Advertising on the WWW: Clicking Motivation Profile
(HTML format | Acrobat PDF format)
A paper presented to the annual meeting of the American Academy of Advertising at Lexington, Kentucky (March 1998),
by Chang-Hoan Cho and John D. Leckenby, 25 pp.
- Internet-Related Programming Technology and Advertising (HTML format)
A paper presented to the annual meeting of the American Academy of Advertising at St. Louis, MO (March, 1997),
by Chang-Hoan Cho and John D. Leckenby, 25 pp.
- Internet-Related Programming Technology and Advertising (Animated PowerPoint )
View animated PowerPoint Presentation to 1997 American Academy of Advertising by Chang-Hoan Cho and John D. Leckenby dealing with Internet-related progamming Technology (IPT) such as Java and Shockwave in relation to advertising issues (Left-Mouse Click on slides to change to next slide).[ When the above html page loads, if you are running Internet Explorer 4.0 the PowerPoint Animation Player will automatically download and install. This takes some time so please be patient. To run the animation, left-click with your mouse on each slide to go to the next.]