Examples of Advertisements Used in The Psychology of Advertising, 1913


"An advertising freak designed to arouse curiosity" - chapter on "Human Instincts," p.79

"She begets my sympathy" - chapter on "Appeals to the Customer's Sympathy," p.44

"A square and a rectangle. Which is more beautiful?" - chapter on "The Feelings and the Emotions," p.31

"The venerable doctor seems to make the suggestion." - chapter on "Suggestion," p.89