Examples of Advertisements Used in The Psychology of Advertising, 1913
"An advertising
freak designed to arouse curiosity" - chapter on "Human Instincts,"
p.79
"She begets
my sympathy" - chapter on "Appeals to the Customer's Sympathy,"
p.44
"A square
and a rectangle. Which is more beautiful?" - chapter on "The
Feelings and the Emotions," p.31
"The
venerable doctor seems to make the suggestion." - chapter on "Suggestion,"
p.89