The Walter Dill Scott Website
Psychologist, Teacher, University
President, and
"Advertising Scientist"
"Advertising is an essential factor in modern business methods, and to advertise wisely the businessman must understand the workings of the minds of his customers, and must know how to influence them effectively, - he must know how to apply psychology to advertising."
- Walter D. Scott. "The Psychology of Advertising," in the Atlantic Monthly, January 1904, p.36
Examples of Advertisements Used in The Psychology of Advertising, 1913
This page was prepared by Alison L. Cabral, Master's Candidate, University of Texas at Austin
November 13, 1996