Rowell got most of his education in New Hampshire, where he attended the academy of Lancaster for four years. Later, he also spent one semester in the academy in St. Johnsburg, Vermont.
Before starting his fruitful career as an advertising agent, Rowell worked as a teacher in district scholls in New Hampshire when he was only 16. After that, he also assumed positions of errand boy and bookkeeper in Boston. Next, he worked for the Boston Post until 1865, when he launch his own advertising agency.
Rowell married his childhood sweetheart, Sarah Burnside Eastman, when he was 24. At the time, he was working for the Boston Post and had just gotten a raise in his salary to $14 a week. George and Sarah Rowell raised a daughter, Persis E. Rowell, during their 28 years of marriage. However, in 1890, the couple got divorced, and in 1891 Rowell married again. His second wife was a Canadian whose family lived in New York city for many years. They were together until Rowell’s death in August 28, 1908.
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