He had confessed that he was very poor on dates and he really didn't know what they were billing. According to him, advertising business don't worry too much about how accurate resumes are. In fact, he had a difficulty when he wanted to write ads because of his "ethnic." At the time when he tried to enter the advertising industry at the first time, the fact he has Italian immigrant parents meant that he did not have proper resume, a traditional background.

However, in the end, he succeed in breaking into the advertising area as a copy writer. It was the time when advertising industry started to experience the Creative Revolution of the 1960's