John Caples:

Copywriter Extraordinaire for 56 years

"You can always tame a wild idea,

But a tame idea

Will always be tame." -John Caples




1900 - 1990

Growing Up

The Ad Man

Visit The Caples Awards' Pages

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The information for these pages came from the following sources:

• Caples, John.  His life work, naturally.
• Fowler, Glenn. June 11, 1990, The New York Times.
• Granville, Loren.  The John Caples Story.
• Santoro, Elaine.  "Creative Classics" in Direct Marketing.

This page was created by Katherine Griswold as part of a project for the Advertising Dept. at the University of Texas.