leo's photo album

"In its performance, advertising
is not a soloist. It is a member of an
ensemble of all those activities that can
be classified under the general head
of marketing, and it must do its part
in harmony with them."

"I believe that superior creative
work always has been, is, and always
will be the hub of the wheel in any
successful agency."

"When a man knows deep in his
bones what is right, and keeps acting on
it, he avoids the trap of compromise -
he remains incorruptible."

"Curiosity about life in all of its
aspects, I think, is still the secret of
great creative people."

"The greatest thing to be achieved
in advertising, in my opinion,
is believability, and nothing is more
believable than the product itself."

"In this business when you start
putting the emphasis on counting money
rather than getting out better ads and
otherwise giving your client better
service you soon learn that there is very
little money to count."

author's note: this page was created for educational purposes and by no means did the author intend to present others' intellectual work as his own.
for that purpose the author wishes to acknowledge the following:
1. leo's photographs were found in "Writing Advertising" published by Advertising Age.
2. leo's picture holding a portfolio as well as all his quotes were found in "100 LEO's" published by NTC Business Books.
3. the "stars" logo belongs to the Leo Burnett Company.