leo burnett

Leo Noble Burnett: the man who caught a star

October 21,1891-June 7, 1971

"when you reach for the stars you may not get one,
but you won't get a handful of mud either."

during an era when all in advertising revolved around a group of firms with front doors on Madison Avenue and in a time when the great depression was hammering business and the trade, Leo Burnett "sold [his] house, hocked all [his] insurance and took a dive off the end of the springboard."

sixty one years later, today, the Leo Burnett Company is a leading world-class advertising firm. Headquartered in Chicago, the agency still has its founder's vision: to create superior advertising through hard work, agency teamwork, and client partnership.

References
Daniels, Draper (1974),Giants, pigmies and other advertising people Chicago, IL: Crain Communication, p.228-250.
Morrison, Deborah K. (1994),"Leo Noble Burnett," in The Ad men and women Edd Applegate (ed.)Westport, Conn.: Greenwood Press, p.79-85.
Bendinger, Bruce (1993),The Copy Workshop Workbook Chicago, IL.
Leo Burnett Co.(1995),"100 Leo's," Chicago, IL: NTC Business Books.

find the Traces of Advertising Giants

author's note: this page was developed for educational purposes and by no means did the author intend to present others' intellectual work as his own.
for that purpose the author wishes to acknowledge the following:
the "stars" logo belongs to the Leo Burnett Company.

ermogenides@mail.utexas.edu