As a part of class projects in Proseminar in Promotional Communication, each participant constructed a Web Site on the Internet for the purpose of publishing a research article about an important issue facing the field of advertising.

Gender and Idiosyncratic Consumption Values amongst Youth : Parental vs.Media Influence

Measuring the Effects of Multiple Product Endorsements by Celebrities

Creating Emotional Brand Connections : Emotional Benefits, Brand Meaning, and Self-Congruity

The Effects of Blogger Credibility on Consumer Perceptions of Product Information

A Cross-sectional Analysis of Six U.S. Breast Cancer Organizations and their Online Relationship with their Corporate Sponors and how they mutually benefit from programs held during Breast Cancer Awareness Month

Global Mass Media & It's Impact on Adolescent Values

Brand Attitude Formation Via Transportation into Branded Entertainment Narratives

Consumer Attitudes toward Luxury and Interpersonal Influences by Individualism and Collectivism

Skin Tone: A Content Analysis of 2006 Ebony Magazine Models