As a part of class projects in Proseminar in Promotional Communication, each participant constructed a Web Site on the Internet for the purpose of publishing a research article about an important issue facing the field of advertising.

A Comprehensive Review of the Application of Micro-Level Cultural Analysis Theories

Theories of Persuasion

Gender and Advertising

Word of Mouth Epidemic Infecting the Advertising Landscape

Walking the Fine Line

In Search of Civic Engagement: Marketing a Citizen

Persuasive Design

Negative Political Advertising

Ethnic Identity & Advertising

Brands built on Stereotypes of a People

Uses and Gratifications of Price Comparison Site Users

Team Development and Performance